In today's image-conscious society, the pursuit of beauty and youthfulness has become increasingly prevalent. Aesthetic facial treatments, such as injectables, dermal fillers, and laser therapies, have gained popularity as non-surgical solutions to enhance one's appearance. However, it is crucial to approach these treatments with caution and ensure that a qualified and experienced doctor performs them. The British College of Aesthetic Medicine (BCAM) acknowledges the significance of research and the selection of a competent practitioner to ensure safe and effective outcomes. This blog delves into the power of choice, emphasising the importance of informed decision-making and the role of BCAM in promoting excellence in aesthetic medicine.

The modern era witnesses an increased demand for aesthetic facial treatments. People are seeking ways to combat the signs of aging, improve their self-confidence, and achieve their desired appearance. Injectables like Botox and dermal fillers have become popular for reducing wrinkles and restoring facial volume. Laser therapies, including skin resurfacing and hair removal, offer non-invasive options to address various concerns. These treatments offer convenience, minimal downtime, and natural-looking results, which contribute to their growing popularity.

When considering aesthetic facial treatments, the power of choice lies in the hands of the individual seeking these procedures. It is vital to understand that every person's needs and preferences are unique, and what works for one might not work for another. Therefore, conducting thorough research and making informed decisions are crucial steps to ensure a satisfactory outcome.

One of the first and most important choices is selecting a doctor who specialises in aesthetic medicine. BCAM , a prominent organisation in the field, emphasises the significance of finding a practitioner who possesses the necessary qualifications, expertise, and ethical standards. A qualified doctor will carefully assess your concerns, discuss suitable treatment options, and guide you through the process, prioritising your safety and well-being.


When researching a qualified doctor, several factors should be considered. Firstly, it is essential to verify the doctor's credentials and ensure they are a registered member of reputable medical bodies like BCAM. BCAM membership serves as a testament to the doctor's commitment to ongoing education, adherence to professional standards, and participation in continuous professional development. On 17th February 2023 BCAM released its annual clinical review, this data provides the college with up to date information that is then shared with The Department of Health and Social Care (DHSC)

Additionally, checking the doctor's experience and expertise in aesthetic medicine is crucial. It is advisable to look for evidence of their training, certifications, and years of practical experience. A skilled and knowledgeable practitioner will have a track record of successful treatments and satisfied patients.

Seeking recommendations from trusted sources, such as friends, family, or online reviews, can provide valuable insights into a doctor's reputation and the quality of their work. Personal testimonials often reflect the patients' satisfaction with the results and their overall experience with the doctor.

Consulting with the doctor before proceeding with any treatment is another vital step. During the consultation, the doctor should attentively listen to your concerns, explain the available treatment options, and provide realistic expectations. A qualified doctor will conduct a thorough assessment of your medical history, ensuring the treatments are safe and suitable for you. They will also address any questions or doubts you may have, fostering a trusting doctor-patient relationship.

In the pursuit of aesthetic facial treatments, the power of choice lies with the individual. Opting for these treatments can be a positive and empowering decision, provided that thorough research is conducted to find a qualified doctor. BCAM recognises the importance of informed decision-making and promotes the highest standards of safety and excellence in aesthetic medicine.

By selecting a doctor who is a registered member of BCAM and possesses the necessary qualifications and expertise, individuals can ensure that their aesthetic treatments are performed by a skilled professional committed to patient safety and satisfaction.

Researching a qualified doctor involves verifying credentials, checking experience and expertise, seeking recommendations, and scheduling a consultation. These steps are crucial for building trust and confidence in the doctor's abilities and establishing realistic expectations for the desired outcomes.

Ultimately, embracing aesthetic facial treatments can be a transformative and confidence-boosting experience. By making informed choices and selecting a qualified doctor, individuals can embark on their aesthetic journey with peace of mind, knowing that they are in capable hands.

Remember, the power of choice lies with you. Take the time to research and find a qualified doctor who aligns with your goals and values, ensuring a positive and satisfying aesthetic treatment experience.  If you would like to be seen by Dr Rippon, a full time elected member of BCAM you may book a consultation. We would love to see you.

Jane x